frame•
Bag 0
☰

FIND YOUR FRAME

Find your everyday fit.

A few simple measurements. A more considered first pair.

01

Measure your hips.

Stand naturally and measure around the fullest part of your hips. Keep the tape level without pulling it tight.

02

Compare the reference.

Use body hip circumference to compare sizes. Flat waistband means the garment laid flat, not your body circumference.

03

Ask if you are unsure.

Between sizes or prefer a looser feel? Contact us with your hip measurement and fit preference before choosing.

FIND YOUR FRAME

The size reference.

Measure around the fullest part of your hips. Keep the tape level and relaxed. Compare with the reference below.

Need a hand choosing?
Size reference · centimetres
SizeBody hipFlat waistband
S*80–8528
M*85–9030
L90–9532
XL95–10034
XXL100–10536
XXXL105–11038

Reference values, not verified Frame measurements. S and M are estimates extrapolated from the supplied reference. Flat waistband is the garment width, not body circumference. Contact us to confirm fit before ordering.

A LETTER FROM OUR FOUNDER

PERSONAL MAIL · FRAMEA letter to customers who prioritize everyday health.New here? Sign in for 20% off your first order.Open
FROM ONE STUDENT
TO YOUR EVERYDAY

To the person wearing Frame,

Good underwear.
With good intentions.

As an international student, I have spent time living far from home. One everyday frustration stayed with me: I struggled to find an underwear brand that met my expectations for quality while still being affordable on a college student’s budget. So, while still in college, I decided to build my own.

As the founder, my intention is simple: to make high-quality underwear that feels natural and comfortable, with the goal of keeping harmful chemicals away from what touches our skin. What we wear closest to us deserves that level of care.

I believe a healthy everyday life is built from small choices. Underwear is one of them. Cotton is our starting point; softness, a considered fit and attention to materials guide every decision. We want to make the best underwear we can—something you feel good putting on, every day.

That is the promise I want to build Frame around: health, comfort and nature. Thank you for making us part of your everyday.

With care,

The founder of Frame

Health. Comfort. Nature.

A WELCOME FROM FRAME

Your first Frame. 20% off.

Thank you for reading. Sign in or create your account to unlock 20% off your first order.

Sign in · Get 20% offFirst orders only. One use per customer. Cannot be combined with other discount codes. Sign in with the same email at checkout.