frame•f.PERSONAL MAIL · FRAMEA letter to customers who prioritize everyday health.Open↗
frame•FROM ONE STUDENT TO YOUR EVERYDAY
To the person wearing Frame,
Good underwear. With good intentions.
As an international student, I have spent time living far from home. One everyday frustration stayed with me: I struggled to find an underwear brand that met my expectations for quality while still being affordable on a college student’s budget. So, while still in college, I decided to build my own.
As the founder, my intention is simple: to make high-quality underwear that feels natural and comfortable, with the goal of keeping harmful chemicals away from what touches our skin. What we wear closest to us deserves that level of care.
I believe a healthy everyday life is built from small choices. Underwear is one of them. Cotton is our starting point; softness, a considered fit and attention to materials guide every decision. We want to make the best underwear we can—something you feel good putting on, every day.
That is the promise I want to build Frame around: health, comfort and nature. Thank you for making us part of your everyday.
f.
SMALL BEGINNINGS. EVERYDAY CARE.
THIS IS FRAME
A good day begins with a good feeling.
EST. IN THE EVERYDAY
Frame began with a simple purpose: to create products centred on health, comfort and nature. The clothes closest to you should feel like a natural extension of you. That is why we give our first layer this much thought.
COMFORT, IN YOUR OWN FORM.
OUR FOUNDING PURPOSE
Health. Comfort. Nature.
Health, considered.
What touches your skin matters. Our commitment to health begins with thoughtful material choices and attention to the substances used in our products.
Comfort, every day.
Every detail is designed around the male body—from the front panel to the waistband, seams and stretch. We make comfort a daily essential.
Nature, at the foundation.
Cotton is where Frame begins. We choose it for its natural origin, softness and absorbency, with 5% elastane for everyday movement.
