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THE FIRST THING YOU PUT ON.

Good on you.
Naturally.

Cotton at heart. Comfort in every detail. A softer first layer for the life you live every day.

Find your everydayWhy cotton
95%Natural cotton5%Elastane

Softness, with room to move.

Model wearing black Frame underwear in a relaxed standing pose
Frame Nature Cotton Underwear 2.0
95% cotton. 5% elastane.

ONE ESSENTIAL. EVERY DAY.

Your first layer.
Your second nature.

Explore the collection
Front view of black Frame underwear on a model
BLACK / COTTON STRETCH

Nature Cotton
Underwear 2.0

Designed around the body. Made for everything your day brings.

From $69.00 USD $59.00 USD Save $10.00 USD / 3 pairsDiscover your fit
Cotton bolls against a blue sky

NATURE KNOWS A THING OR TWO.

Why cotton?
Glad you asked.

The first layer deserves a little more thought. From natural softness to moisture management, explore the five ideas behind our choice of cotton.

Explore the five reasons

BUILD YOUR EVERYDAY

Find your rhythm.

A first try. A fresh week. A lasting favourite.

THE FIRST FRAME

3pairs

Start with three. Get to know the fit and feel.

$69.00 USD $59.00 USD Save $10.00 USD $19.67 USD / pair
Choose your packTHE WEEKLY ROTATION

7pairs

A fresh pair for every day of the week.

$129.00 USD $109.00 USD Save $20.00 USD $15.57 USD / pair
Choose your packTHE BEST VALUE

14pairs

Settle into cotton. Our best value per pair.

$239.00 USD $199.00 USD Save $40.00 USD $14.21 USD / pair
Choose your pack

A NOTE FROM OUR FOUNDER

Made with care.
For the everyday.

Frame began with a student looking for something simple: quality underwear at a price that made sense. Our purpose is just as simple — health, comfort and nature, considered from the first layer.

Read the letter

THOUGHTFULLY MADE. NATURALLY FRAME.

Feel more like yourself.

Shop the cotton essential

A LETTER FROM OUR FOUNDER

PERSONAL MAIL · FRAMEA letter to customers who prioritize everyday health.New here? Sign in for 20% off your first order.Open
FROM ONE STUDENT
TO YOUR EVERYDAY

To the person wearing Frame,

Good underwear.
With good intentions.

As an international student, I have spent time living far from home. One everyday frustration stayed with me: I struggled to find an underwear brand that met my expectations for quality while still being affordable on a college student’s budget. So, while still in college, I decided to build my own.

As the founder, my intention is simple: to make high-quality underwear that feels natural and comfortable, with the goal of keeping harmful chemicals away from what touches our skin. What we wear closest to us deserves that level of care.

I believe a healthy everyday life is built from small choices. Underwear is one of them. Cotton is our starting point; softness, a considered fit and attention to materials guide every decision. We want to make the best underwear we can—something you feel good putting on, every day.

That is the promise I want to build Frame around: health, comfort and nature. Thank you for making us part of your everyday.

With care,

The founder of Frame

Health. Comfort. Nature.

A WELCOME FROM FRAME

Your first Frame. 20% off.

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